New edutainment concept KidZania to open at Aspire Zone in Qatar
Qatar Entertainment Company (Tasali) has announced the debut of the award winning KidZania edutainment concept in Qatar. As part of the landmark announcement, KidZania unveiled its first sponsorship milestone at a signing ceremony with QNB.
KidZania offers children the opportunity to play ‘adult jobs’ in up to a 100 pretend roles ranging from being a journalist, dentist, beautician, news reporter and actress to a fireman. The indoor theme park is set in a city that is built to scale for children, complete with buildings, paved streets, vehicles and a functioning economy.
Tasali Chairman, Sheikh Abdulla bin Ahmed Al Thani, comments: “KidZania as an edutainment concept is perfectly aligned to the Qatar National Vision 2030 of building a sustainable, prosperous society which is just, caring and based on high moral standards. In a fun role-playing environment, the KidZania experience teaches kids values that cannot be easily imbibed in traditional classrooms. We believe KidZania Doha will also help young children in Qatar understand the importance of various professions and enable them to make informed choices as they grow.”
The newly announced sponsorship with QNB is part of the role-play activities and will create a KidZania miniature world that provides children with the ability to learn basic banking services through its miniature branch and ATMs. They will be able to spend, save and invest their kidZos, KidZania’s currency. Through the exciting role-playing concept and QNB’s branch, children will discover the challenges of being a banker as well as empower tomorrow’s generation to be financially aware and responsible.
KidZania Doha will be located at the popular Aspire Zone in Doha, Qatar.