Ooredoo and Messi launch initiative for children’s health
Football star and Ooredoo brand ambassador Lionel Messi arrived in Doha today to launch a global initiative in the country later this month.
Messi was appointed Ooredoo’s global brand ambassador in February 2013. Ooredoo is working in collaboration with The Leo Messi Foundation to launch several key projects aimed at youth welfare and development. At a special ceremony, Ooredoo Chairman HE Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani and Messi announced the launch of an initiative to support mobile health clinics around the world that will help provide medical attention to children in the MENA region and Southeast Asia. By 2016, Ooredoo hopes to reach two million children across its global markets through this initiative.
In a press statement issued by Ooredoo, Messi said: “Ooredoo and I believe in making a difference in the community, and I’m proud that the Leo Messi Foundation will help Ooredoo provide much-needed healthcare and educational support for at-risk children around the world. This unique partnership with Ooredoo is another way that we can help youth make their dreams come true.”
Ooredoo had launched a Facebook contest last week for children aged 8-14 to win a chance to participate in an interactive session with Messi. Out of the 16 lucky winners, 5 children were chosen to ask a question to Messi at the press conference while 11 children got a chance to attend a special football training session with the football star.