McDonald’s to remain official restaurant until FIFA World Cup 2022
McD lovers in Qatar can rejoice. The fast food chain has renewed its sponsorship deal with FIFA to continue as the official restaurant for the next eight years that will include the 2018 and 2022 editions of the game.
According to a report by SportsProMedia.com, as part of the new deal, McDonalds would also be sponsoring the child mascots who accompany players onto the field before each World Cup match. (Read full report here.)
McDonalds has been an official sponsor and official restaurant of the FIFA World Cup for 20 years during which six World Cup seasons were held. For the FIFA World Cup 2014 edition that was held in Brazil, the fast food chain changed the design of its iconic fry box for the first time. The red packaging was transformed into a vibrant canvas featuring artworks by 12 artists from around the world that captured the spirit of the game. Click here to view the 2014 FIFA World Cup Brazil Sponsorship Infographic.
For a country fighting with obesity, this announcement may not go down well with health experts. According to statistics, about 59.9% of Qatari nationals, aged 14-20 years, were found to be obese. Sedentary lifestyle and consumption of fatty foods were attributed to be the leading causes of obesity.
In an earlier JustHere article, a health expert from HMC warned residents about fast foods consumption. “Fast foods contain more calories than home-cooked food. You need to know how many calories go into one burger, a packet of fries and a cup of soft drink.”
For instance did you know one Egg McMuffin alone at McDonalds contains 321 kilocalories (kcal)? While the recommended calorie intake for an average person is between 1500 and 2000 kcal per day, just one Egg McMuffin provides between 15% -25% of a person’s daily caloric intake. Read our report on Qatar’s rising obesity here.
[Photo courtesy: McDonalds website]