ConocoPhillips and BMW Qatar inspire residents to buckle up with unique drive safe campaign ‘You Better Make It Click’
In line with their strong safety values, ConocoPhillips – proud partner of Qatargas, in collaboration with BMW Qatar, announced the launch of a unique national safety campaign “You Better Make It Click” during a ceremony held today at the BMW showroom in WestBay.
The month-long campaign raises awareness on road safety to counteract the rising incidence of traffic accidents that has been a cause of concern among motorists worldwide. “You Better Make It Click” channelizes the use of both traditional and social media platforms to draw in residents as brand ambassadors and together weave a culture of road safety within the community. The campaign further reaches out to motorists in the form of an exclusive radio jingle, composed by Dominick Farinacci in association with over 15 international artists from around the world. The jingle will serve as a friendly reminder, encouraging passengers to fasten their seatbelts whenever on the road.
As part of the campaign, an exciting Instagram competition has been launched alongside, inviting users to share a photograph of them buckling up in their parked cars before they begin driving, using the hashtag #Makeitclickqatar. Five participants will be selected through a draw, who will stand a chance to win a brand new BMW 3 Series. By the end of it, the competition seeks to turn the hashtag into a tangible habit among motorists, embedding the use of seatbelts as part of their driving lifestyle.
The competition will run in parallel with the Qatar National Day celebrations, from December 1 to 31, 2016 and is open to all ages. Further information is available on the Instagram account @makeitclickqatar