Hard Rock to open first Middle East property in Dubai in 2015; company in talks to open hotel in Qatar
Popular global chain of themed cafes, casinos and hotels, Hard Rock International, is gearing up to open its first Middle East property in Dubai – Hard Rock Hotel Dubai Marina – in the third quarter of 2015. As part of their expansion plans in the region, the company is looking at opening more hotels in Qatar, Morocco and Egypt.
In an interview with the Hotelier Middle East, Hard Rock president and CEO Hamish Dodds revealed the company’s global hotel strategy of expanding their footprint worldwide, especially the Middle East.
He was quoted saying: “We are seeing growth potential in hotels. So we are looking at the whole region and there are certain markets that make more sense because of either the economics or the tourism profile or other factors. That’s why Dubai and Abu Dhabi certainly come up pretty high on the list, but also that’s why we are now looking at Egypt, we are looking at Morocco, we are looking in Doha, Qatar.”
Currently Hard Rock international operates at a total of 191 venues in 59 countries, including 145 cafes, 21 hotels and 10 casinos.
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[The above photograph is of Hard Rock Hotel, Penang – Courtesy: Diza Ramli via Flickr]